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What all businesses naturally want to do, usually, is be able to get in front of more of their potential customers. Not all brick and mortar businesses are suitable for online search, but if yours is then it’s a great way to reach more potential customers. So what we’re leading up to is the value, and importance of, performing local SEO for your business website. Continue reading on as we explore three methods of local SEO, and you’ll like what you discover.

Putting yourself into the shoes of your customer and starting to think like them is the most effective local SEO tip you will ever learn. If you want to understand how your customers search online you need to learn how they think. Therefore, you need to be try and determine how someone would go about finding the products you provide or your site. Let’s say that you are running a furniture store where you sell all types of furniture such as tables, chairs, beds, etc. However, your specialization is office furniture so if someone enters “table” into the search bar, will they be able to find you? Will that be a good search? Most definitely not. However, if they search for “office computer table” then that will be a suitable match. Even if they bring in lots of visitors and are highly popular you need to stay away from broad keywords because the traffic doesn’t convert well. You need to employ less popular keywords that are more targeted but offer a greater chance of you getting a customer. Be sure to personalize your profile with appropriate pictures of you and your business, and that will help visitors feel better about you, etc. All these local site listing services that you’re registering with want to present you as an authentic business, in every possible way. Pictures tell a lot that words cannot, so be sure to use good photos that are positive. The highest quality pictures will look the best, and that is what we always recommend to clients. You don’t really have to worry if these photos are professional or not because they’re just representing your business. Good, decent quality photos that are clear will suffice. You know what appeals to people: trust, reliable, professional, etc.

Lastly, make sure to add a local phone number to your site. Since search engines can’t understand it, make sure your phone number is mentioned in text. You should feature a real number to show you are a real business, meaning that 800 numbers are out.

Why is that? While they might look great and professional, they don’t really let people know where you are. You need to do everything possible to have a real phone number.

You can capture a greater percentage of your local traffic if you use local SEO practices. There’s nothing magical or tough about doing this, and you can do it if you take the time to learn more. It doesn’t even take much time to see results with it, so go ahead and put in some effort so that you can get more customers and grow your business on a local level. You can paint yourself in a corner if you suddenly start getting a lot of inquiries and extra business. And the best part about this traffic is that it converts really well because of the location.

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